Unfortunately true, Joe, because people see(k) value and worth outside of themselves.

“...[M]an exists as an end in himself, not merely as a means to be arbitrarily used by this or that will, but in all his actions, whether they concern himself or other rational beings, must always be regarded at the same time as an end... [R]ational beings... are called persons, because their very nature points them out as ends in themselves, that is, as something which must not be used merely as means, and so far therefore restricts freedom of action (and is an object of respect).”

― Immanuel Kant, Fundamental Principles of the Metaphysic of Morals